#EveryChildMatters. – Embrace the movement with our staple minimalist Every Child Matters shirt. This design shines a spotlight on the "Every Child Matters" statement.BEHIND THE DESIGN: Rooted in the spirit of the Orange Shirt Movement, this bold and minimalist design featuring a stylized bear paw allows the focus to stay on the crucial message it carries. Proceeds from our orange shirts benefit Indigenous-led charities and initiatives that champion residential school survivors and educate the public about the impacts of the residential school era.This design invites both Indigenous and non-Indigenous individuals to participate in this crucial movement, while also supporting and showcasing authentic Indigenous art.

Introducing our 2024 design 'MAKWA'BEHIND THE DESIGN: Drawn in an experimental contemporary style with Indigenous elements by our in-house Ojibwe Digital artist and designer, 'Emjee'. This design encapsulates the spirit of the bear; strong and resilient.     Proceeds from our orange shirts benefit Indigenous-led charities and initiatives that champion residential school survivors and educate the public about the impacts of the residential school era. This design invites both Indigenous and non-Indigenous individuals to participate in this crucial movement, while also supporting and showcasing authentic Indigenous art.

Our first every child matters design created in 2021, it features 215 feathers in the shape of a Mikinaak (Turtle) adorned under the words "Every Child Matters", to honour the initial 215 souls discovered in Kamloops earlier that year.This design invites both Indigenous and non-Indigenous individuals to participate in this crucial movement, while also supporting and showcasing authentic Indigenous art.

Behind the design: Presenting our impactful "SEARCH THE LANDFILLS" T-shirt – a potent statement piece to raise awareness about the ongoing crisis of Murdered and Missing Indigenous Women, Girls and 2-Spirit People. Crafted in our bold typography style, this vibrant red shirt demands attention, without any flashy art or design, instead the focus is on underscoring the pressing need to address this issue, particularly in Winnipeg, which has become ground zero for this on going crisis. The shirt's bold white text on a striking red background is more than a statement; it's a call to action, a plea for justice, and a cry for humanity. Every time you wear this shirt, you amplify the message and contribute to the awareness and advocacy for all Indigenous women, girls and 2-spirit people. Please find more info and sign the petition here: https://www.change.org/p/search-brady-and-prairie-green-landfills-for-missing-remains-in-winnipeg And wear this shirt loud and unapologetically.

Our 2023 design, "Guardians," pays a powerful tribute to the resilience and spirit of Indigenous communities. Drawn in a Modern Woodlands style by Ojibwe designer 'Emjee' from Sagamok First Nation, the design encapsulates the vital essence of Indigenous heritage and spiritual guidance. The "Guardians" design showcases two Indigenous children on a journey westward under the watchful eyes of a bear spirit and a flyer spirit. The Bear, or "Makwa" in Anishinaabemowin, is known for its bravery and protective nature, while the flyer spirit, "Binesi", guides us during trying times. Intricately woven into the roots of the ground in the design are the words "Every Child Matters." This subtly highlights the interconnectedness of all elements in the image and underlines the significance of the profound movement.

"No More Stolen Sisters!" – This impactful design presents a silhouette of a woman, her hair elegantly merging into a feather and birds, flowing into a quill that inscribes "#MMIW". Below this, the words "NO MORE STOLEN SISTERS" make a bold statement. Proceeds from this shirt support Indigenous-led MMIW projects and charities, like 'Shades of Our Sisters'. Wearing this shirt is not just a fashion statement, but a powerful way to raise awareness and support the families of Murdered and Missing Indigenous Women.  

Celebrate the resilience of Indigenous women with our MMIW 'Defend Our Sacred' T-Shirt, a testament to strength and advocacy. Crafted from 100% premium combed ringspun cotton, this shirt features the exceptional artwork of Ojibwe artist MG from Sagamok First Nation. The design portrays a young Indigenous woman, embodying strength and fearlessness, encircled by protective spirits. She is depicted burning sage, creating a sacred barrier that signifies the urgency of awareness, prevention, and action in the MMIW movement. Words like Awareness, Prevention, Advocacy, Justice, Resilience, Transparency, Healing, and Action encircle the design, reinforcing its powerful message. This soft, comfortable, and durable tee is not just for everyday wear but also serves as a symbol of support at MMIW events and gatherings. Wearing this shirt helps raise awareness and unite voices in the fight for justice. Each purchase of this MMIW Protection & Empowerment T-Shirt not only supports Indigenous artists but also contributes to raising awareness and seeking justice for Missing and Murdered Indigenous Women. Wear it to stand in solidarity with Indigenous communities and spread a message of empowerment and unity.  

Ensa Bezhik Binoojiinh kchi twaawendaagzi -- "All children are sacred". A powerful statement in Anishinaabemowin.BEHIND THE DESIGN: The statement "Ensa Bezhik Binoojiinh kchi twaawendaagzi" encapsulated around our design titled "Binesi"; a design Inspired by elements and styles demonstrated by Métis artist Ayla Bouvette and Anishinaabe artist Emily Kewageshig; this design is drawn in a contemporary style featuring woodlands art by our in house Ojibwe digital artist and designer 'Emjee'. It features three children guided by a flyer spirit (Binesi) on their journey to the spirit world. Every purchase supports the orange shirt movement. Proceeds from our orange shirts aid Indigenous-led charities and projects supporting residential school survivors and educating about the legacy of the residential school era. See our donation info on the previous page!This design invites both Indigenous and non-Indigenous individuals to participate in this crucial movement, while also supporting and showcasing authentic Indigenous art.

BINESI means bird or flyer spirit in Anishinaabemowin -- We named this design Binesi because it embodies innocence, peace, resilience.BEHIND THE DESIGN: Our premier Orange Shirt design from 2022 presents a powerful narrative. Titled "Binesi"; a design Inspired by elements and styles demonstrated by Métis artist Ayla Bouvette and Anishinaabe artist Emily Kewageshig; this design is drawn in a contemporary style featuring woodlands art by our in-house Ojibwe digital artist and designer 'Emjee'. It features three children guided by a flyer spirit (Binesi) on their journey to the spirit world. Every purchase supports the orange shirt movement. Proceeds from our orange shirts aid Indigenous-led charities and projects supporting residential school survivors and educating about the legacy of the residential school era. See our donation info on the previous page!This design invites both Indigenous and non-Indigenous individuals to participate in this crucial movement, while also supporting and showcasing authentic Indigenous art.

#EveryChildMatters. – Contribute to an essential cause with our ECM ORCA Orange t-shirt, featuring the statement "Every Child Matters" (English) and "Chaque Enfant Compte" (French) surrounding our RESIST Orca design.BEHIND THE DESIGN: Created in a coastal art style by a young Salish artist, Darren Tahom, the RESIST Orca design adds a layer of depth to the message of the shirt. Proceeds from our orange shirts are dedicated to Indigenous-led charities and projects that support residential school survivors and educate the public about the legacy of the residential school era. This design invites both Indigenous and non-Indigenous individuals to participate in this crucial movement, while also supporting and showcasing authentic Indigenous art.

#EveryChildMatters. – Embrace the movement with our staple minimalist Every Child Matters shirt. This design shines a spotlight on the "Every Child Matters" statement.BEHIND THE DESIGN: Rooted in the spirit of the Orange Shirt Movement, this minimalist design allows the focus to stay on the crucial message it carries. Proceeds from our orange shirts benefit Indigenous-led charities and initiatives that champion residential school survivors and educate the public about the impacts of the residential school era. This design warmly invites allies, and we encourage non-Indigenous individuals to support the cause.

No more stolen sisters! A powerful design featuring a silhouette of a women with her hair merging into a feather and birds; cascading down into a quill that writes "#MMIW". below the words "NO MORE STOLEN SISTERS"Proceeds from the sale of this shirt benefit Indigenous led MMIW Projects and charities (Such as 'Shades of our sisters'). Wear this shirt loud and proud to spread awareness and support the families of Murdered and Missing Indigenous Women.

No more stolen sisters! A powerful design featuring a silhouette of a women with her hair merging into a feather and birds; cascading down into a quill that writes "#MMIW". below the words "NO MORE STOLEN SISTERS"Proceeds from the sale of this shirt benefit Indigenous led MMIW Projects and charities (Such as 'Shades of our sisters'). Wear this shirt loud and proud to spread awareness and support the families of Murdered and Missing Indigenous Women. General Info: • 50% pre-shrunk cotton, 50% polyester. • Ethically sourced, sustainably printed and shipped from within Turtle Island.

A powerful design made in house; Powerful spirits surround a young Indigenous woman as she burns sage creating a barrier of protection around her. Designed and digitized by: Emjee General Info: • 50% pre-shrunk cotton, 50% polyester. • Ethically sourced, sustainably printed and shipped from within Turtle Island. Sizing Info: • Unisex Fit; runs true to size for men; women may or may not want a size smaller. • REFER TO SIZING CHART TAB FOR AN INFORMED PURCHASE; Look for "Unisex Crewneck Sweater" Shipping Info: • Leaves our warehouse within 1 - 5 Business days; Usually arrives within 3 - 7 days after (7 - 15 days for USA).

This vibrant red hoodie features a compelling design created in-house that captures the essence of protection and strength. Encircled by powerful spirits, a young Indigenous woman is depicted burning sage, symbolizing a sacred shield enveloping her. This artwork is the brainchild of Ojibwe designer and digital artist 'Emjee', whose vision brings forth a message of resilience and safeguarding traditions. It's a wearable piece of art that resonates with the spirit of guardianship and cultural pride.