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We are the RESISTance

Our Mission

To amplify Indigenous representation through bold and artistic apparel that sparks conversation and fosters transformative change.

Our Story

Founded by Mitch Gegwetch, (Owner) and Ojibwe member of Sagamok First Nation; This journey began in Toronto, where he attended rallies and awareness events, wearing a self-made shirt with the statement "F*CK Colonialism." This shirt sparked local interest, leading him to recognize the lack of Indigenous representation in the streetwear category. Initially launching 'Our Feather Clothing Company' in 2020, it evolved into 'Resist Clothing Company' in 2021. Today, the brand continues to blend urban style with Indigenous culture, and creating a globally recognized, quality-driven brand.

Our Brand

In Ojibwe culture, the crow signifies new beginnings, intelligence, adaptability, and future foretelling. We align our brand with these attributes to drive positive change and a brighter future for Indigenous people, encapsulating resistance, strength, and resilience through the symbol of the black crow feather.

Our goal is to cement the Black Crow Feather as an enduring symbol of Indigenous resistance and transformation.

An Ojibwe owned clothing brand based in Canada.

Resist Clothing Company is an urban Indigenous streetwear label, operating in Tkaronto.

Tkaronto (Toronto/Treaty 13 Territory) is located on the traditional territory of many nations including the Mississauga's of the Credit, the Anishinaabeg, the Chippewa, the Haudenosaunee and the Wendat peoples.
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WHO WE ARE: Established in 2020, with the goal of creating a unique and memorable brand for native clothing and accessories. We have set out to be a leading online destination for original Indigenous art and expression in the streetwear category. Run by real Native designers, we offer a diverse array of clothing and items that champion Indigenous creativity.

Featuring Indigenous slogans, bold statements, and pop culture reinventions from an Indigenous lens, our designs occasionally get a unique spin through collaborations with other Indigenous artists.

Our goal is to empower the next seven generations, underlining the importance of celebrating our rich cultures and mixed histories, and promoting Indigenous perspectives. By amplifying Indigenous voices, inspiring allyship, strengthening resilience, and sparking transformative conversations, we aim to effect change.

WHO IS THE BRAND FOR?: Resist Clothing Co offers quality clothing for all who support Indigenous
culture, whether Indigenous or not.

If you're looking to amplify Indigenous representation and express Indigenous resistance through your attire, you're in the right place!

Not Indigenous? You can still back our cause! Check out our Allies section HERE. With something for everyone, all are welcome to shop with us.

Honor the Past, Embrace the Present, Shape the Future...