Our purpose
With bold and artistic apparel, we elevate underrepresented voices, raise awareness, and drive transformative change
Our Brand
Resist Clothing Company is an Indigenous-owned and pioneering streetwear label based in Tkaronto (Toronto/Treaty 13 Territory), a city known for its diverse history and culture. Now home to many peoples, including the Mississaugas of the Credit, Anishinaabeg, Chippewa, Haudenosaunee, and Wendat peoples.
Our history
Founded in 2020 by Mitch Gegwetch; Ojibwe and a registered member of Sagamok First Nation. This journey began with a DIY printed 'F*CK Colonialism' shirt worn at local events in Toronto Ontario. This provocative design turned heads and started conversations, highlighting a gap in the market of bold Indigenous streetwear.
WHO IS THE BRAND FOR?
MADE FOR EVERYONE.
Being Indigenous-owned doesn't mean it's exclusively for Indigenous people. Whether you identify as Indigenous, an ally, or simply someone passionate about our cause, we welcome you.
Resist CLothing Co.
Since our founding in 2020, we’ve aimed to create a distinct and impactful brand that challenges the status quo.
Our team includes Indigenous collaborators from various backgrounds, producing designs that celebrate our collective existence and resistance.
EVERY DESIGN TELLS A STORY:
We collaborate with artists from different backgrounds and communities to infuse our designs with unique perspectives.
BLack Crow Feather / Included in all Resist logos
Branding
In Ojibwe culture, the crow symbolizes new beginnings, intelligence, adaptability, and foresight. These values guide our brand in aiming for positive change and a brighter, more inclusive future.
The black crow feather, our symbol of resistance, strength, and resilience, now embraces a broader mission. It represents our struggle against oppression and our collective journey towards transformation.
Our goal is to make the Black Crow Feather a symbol of Indigenous resistance and a united front in the global movement for positive change.