OUR PURPOSE

With bold and artistic apparel, we amplify underrepresented voices, raise awareness, spark conversations, echo important narratives, and inspire transformative change.

OUR BRAND

Resist Clothing Company, an Indigenous-owned streetwear label; headquartered in Sagamok First Nation; with our distribution warehouse in Tkaronto (Toronto/Treaty 13 Territory). This setup keeps us connected to our roots while efficiently serving customers nationwide and abroad.

OUR HISTORY

Founded in 2020 by Mitch Gegwetch; Ojibwe and a registered member of Sagamok First Nation. This journey began with a DIY printed 'F*CK Colonialism' shirt worn at local events in Toronto Ontario. This provocative design turned heads and started conversations, highlighting a gap in the market of bold Indigenous streetwear.

Frequently Asked Questions related to our brand

No, and here is why: Our strategic approach to being an online-only brand, allows us to focus on offering competitive pricing and a diverse range of products, without the overhead costs associated with brick and mortar storefronts (Leasing, Insurance, Extra Employee's, Logistics, etc). While we do not plan to open a flagship store, we actively connect with our customers through occasional pop-ups, events and partnerships with retailers across Canada and the USA.

In addition to our online store, our products are also available in various retail shops, gift shops, and convenience stores, including some within Indigenous communities. This network of partnerships provides ample opportunities for customers to access our brand throughout Turtle Island (North America).

Please note that our shared warehouse space is not open to the public for pick-ups.

We choose not to participate in fashion shows, award ceremonies, or other performative events. While we respect and admire those who find value in these opportunities, our approach as an Indigenous-owned brand is a little different. Our focus is on staying true to our purpose, identity, and the quality of our work. We aim to create meaningful, impactful products that spark conversations and resonate deeply with our audience, wherever they may be. For us, success isn’t defined by visibility or accolades but by the genuine connections and impact our designs inspire.

We honor our roots through thoughtful design and a commitment to quality. Our products carry stories that matter—not only because they’re loud, but because they’re real. This is our way of contributing to the narrative of Indigenous resilience and creativity without compromising our values.

By supporting us, you’re standing with a brand that refuses to follow the conventional, 'profit above all else' path of capitalism. We reject the idea that growth means we have to strive to be the biggest brand in the room. For us, growth is about staying grounded in what matters most: creating meaningful, impactful products while honoring our culture and values. We do things differently—authentically, intentionally, and with integrity. Thank you for choosing a brand that isn’t afraid to go against the grain.

We prefer quality over quantity. In a world filled with constant noise and competition for your attention, we choose to stand apart by sharing meaningful, intentional posts rather than adding to the clutter. Our focus is on creating content that resonates, not just content for the sake of posting.

While we don’t center our business around following trends, we occasionally create designs that align with them when they resonate with our vision and audience. However, our focus remains on authenticity and intentionality, ensuring our work stays meaningful and impactful rather than trend-driven. For us, trends are a tool—not the foundation of our brand.