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We are the RESISTance.

A premier Native clothing brand in Canada.

"Native Made" not "Native Inspired"

Resist Clothing Company is a native streetwear label, operating from Treaty 13/Tkaronto.

Tkaronto (Toronto) is located on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples.
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WHO WE ARE: Founded in 2020 with the goal of creating a unique and memorable brand for native clothing and accessories. Since then, we have set out to be a leading online destination for original Indigenous art and expression in the streetwear category of the fashion industry. Our brand is driven by real Native designers, and our website offers a wide range of unique and stylish clothing options that celebrate Indigenous creativity.

Our designs incorporate Indigenous slogans, bold statements, and pop culture reimagined from an Indigenous perspective. And from time to time, we collaborate with other Indigenous artists and designers that bring their own unique twist to our established brand.

Ultimately, we aim to motivate the next seven generations by emphasizing the value of embracing our rich cultures and mixed histories, and encouraging more incorporation of Indigenous perspectives into the world around us. We can achieve this by elevating Indigenous messages, inspiring true allyship, strengthening Indigenous resilience, and igniting conversations that bring transformative change.

WHO IS THE BRAND FOR?: We are in the market to produce quality clothing for anyone who supports Indigenous culture (Indigenous or non-Indigenous).

If you want to strengthen Indigenous representation in colonized spaces and embody Indigenous resistance through apparel, you are in the right place!

Not Indigenous? No problem, you can still support our brand! We have an Allies section CLICK HERE TO GO TO ALLIES SECTION We have something for everyone, all are welcome to shop here.

Honor the Past, Embrace the Present, Shape the Future...

The Black (Crow) Feather

Why we branded with it.

In Ojibwe culture, the crow is often associated with the creation story and is considered a symbol of new beginnings. It is revered for its intelligence and adaptability. It is also seen as a bringer of change and is thought to have the ability to foretell the future.

Likewise, our brand seeks to foster positive change and a brighter future for Indigenous people. So we thought the black crow feather was the perfect way to emblemize resistance, strength, intelligence, and resilience.

Through our brand, we aim to make the Black Crow Feather a timeless symbol of Indigenous resistance and transformative change.

Brand Story

Indigenous people have been systemically oppressed and under-represented for centuries.

Mitch Gegwetch (Ojibwe; member of Sagamok First Nation, and the founder/ceo of Resist Clothing Company) would occasionally attend peaceful rallies and awareness gatherings in the Toronto area, that brought important Indigenous issues into the spotlight. One day Mitch decided to create his own shirt, equipped with a powerful message that read "F*CK Colonialism".

Several people at a gathering approached him and asked where he got the shirt so they could purchase one. This sparked the entrepreneurial spirit in Mitch.

After noticing that Indigenous representation in the casual wear/streetwear fashion was undersaturated, Mitch decided to take a risk and create a clothing brand that challenges the status quo, and imagines streetwear fashion through an urban Indigenous lens.

We started as 'Our Feather Clothing Company' (2020) and eventually rebranded to 'Resist Clothing Company' in Sept 2021 when we better understood our brand and our mission. Today we continue to 'Indigenize' streetwear, and build a quality driven brand that is worn globally.