Our Mission
To elevate the voices of the underrepresented with bold and artistic apparel, creating a platform for conversation and driving transformative change.
Our Story
Founded by Mitch Gegwetch (Ojibwe), a member of Sagamok First Nation and an entrepreneur from Toronto.
The journey began at local events and awareness gatherings where he wore a self-made shirt saying 'F*CK Colonialism.' This shirt garnered enough interest to highlight the (then-present) gap in Indigenous representation within the streetwear clothing category. Initially launched as 'Our Feather Clothing Company' in 2020 to address this gap, the brand evolved into Resist Clothing Company by 2021, blending urban style with Indigenous culture. Today, the brand continues to honor its Indigenous roots and ownership while embracing a broader and more universal approach to resistance, uniting diverse voices in the fight against oppression, globally.
Our Brand
In Ojibwe culture, the crow is emblematic of new beginnings, intelligence, adaptability, foresight into the future. These universal values guide our brand as we aim for positive change and a brighter, more inclusive future for everyone. The black crow feather, our symbol of resistance, strength, and resilience, now transcends its origins to embrace a broader mission. It represents our collective struggle against oppression and our journey towards transformation.
Our ambition is to make the Black Crow Feather a symbol not only of Indigenous resistance but also of a united front in the global movement for change, symbolizing our shared commitment to diversity, inclusion, and empowerment.
A native owned clothing brand based in Canada.
Resist Clothing Company is a pathfinding streetwear label on a mission and rooted in the city of Tkaronto (Toronto/Treaty 13 Territory)—a rich tapestry of history and the epitome of modern diversity. Now home to many different peoples, including the original landowners: the Mississaugas of the Credit, the Anishinaabeg, the Chippewa, the Haudenosaunee, and the Wendat.
Our designs and collections are a dialogue between cultures, featuring Indigenous slogans, bold statements, and tongue-in-cheek reinterpretations of pop culture.
WHO WE ARE: Since our establishment in 2020, our vision has been to craft a distinct and influential brand that goes against the status quo. A hub for original art and the freedom of expression in streetwear, we're dedicated to showcasing the power of diverse and creative voices. Our team, comprising Indigenous designers and collaborators from a variety of backgrounds, brings forward a rich catalog of clothing and items that celebrate our collective resistance.
EVERY DESIGN TELLS A STORY: We collaborate with artists from different backgrounds and communities to infuse our designs with unique perspectives, every design tells a story.
Our aim is to empower marginalized communities for generations to come, emphasizing the celebration of our diverse cultures and mixed histories. Through promoting a wide range of perspectives, encouraging allyship, and fostering collective resilience, we strive to be a force for positive change.
WHO IS THE BRAND FOR?: Resist Clothing Co is for anyone who values community and the courage to defy conventional norms. Whether you identify as Indigenous, an ally, or simply someone passionate about our cause, our brand welcomes you.
Not Indigenous? No problem! You can still support our cause and learn more about how to be an effective ally by visiting our Allies section HERE.
I love this cap! Looks cute and has the added iykyk vibe! Now I want a “stoodis” tshirt! Ooo! What about a hoodie that says “skoden” on the front and “stoodis” on the back along with some of your gorgeous artwork?! I would buy the sh*t out of that!!! 🌸🍓
