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"Indigenous Made" not "Indigenous Inspired"
Resist Clothing Company is an urban Indigenous streetwear label, operating in Tkaronto.
Tkaronto (Toronto/Treaty 13 Territory) is located on the traditional territory of many nations including the Mississauga's of the Credit, the Anishinaabeg, the Chippewa, the Haudenosaunee and the Wendat peoples.
WHO WE ARE: Established in 2020, with the goal of creating a unique and memorable brand for native clothing and accessories. We have set out to be a leading online destination for original Indigenous art and expression in the streetwear category. Run by real Native designers, we offer a diverse array of clothing and items that champion Indigenous creativity.
Featuring Indigenous slogans, bold statements, and pop culture reinventions from an Indigenous lens, our designs occasionally get a unique spin through collaborations with other Indigenous artists.
Our goal is to empower the next seven generations, underlining the importance of celebrating our rich cultures and mixed histories, and promoting Indigenous perspectives. By amplifying Indigenous voices, inspiring allyship, strengthening resilience, and sparking transformative conversations, we aim to effect change.
WHO IS THE BRAND FOR?: Resist Clothing Co offers quality clothing for all who support Indigenous culture, whether Indigenous or not.
If you're looking to amplify Indigenous representation and express Indigenous resistance through your attire, you're at the right place!
Not Indigenous? You can still back our cause! Check out our Allies section HERE. With something for everyone, all are welcome to shop with us.
To amplify Indigenous representation through bold and artistic apparel that sparks conversation and fosters transformative change.
Honor the Past, Embrace the Present, Shape the Future...
In Ojibwe culture, the crow signifies new beginnings, intelligence, adaptability, and future foretelling. We align our brand with these attributes to drive positive change and a brighter future for Indigenous people, encapsulating resistance, strength, and resilience through the symbol of the black crow feather.
Our goal is to cement the Black Crow Feather as an enduring symbol of Indigenous resistance and transformation.
Indigenous people have faced systemic oppression and under-representation for centuries. Our founder and CEO, Mitch Gegwetch (Ojibwe, member of Sagamok First Nation), witnessed this firsthand, attending rallies and awareness events in Toronto.
One day, wearing his self-made shirt bearing the powerful statement "F*CK Colonialism" (shown adjacently) he found a demand for such expressive apparel. At gatherings people would often asked where he got the shirt, surprised to learn he had simply printed it at home. This was the spark that ignited Mitch's entrepreneurial journey.
Observing the underrepresentation of Indigenous culture in streetwear, Mitch took a leap, creating a brand that challenged the norm and viewed streetwear fashion through an urban Indigenous perspective.
Initially 'Our Feather Clothing Company' (2020), we evolved into 'Resist Clothing Company' in Sept 2021, gaining clarity on our brand and mission. Today, we continue to 'Indigenize' streetwear, creating a globally worn, quality-driven brand.
